九州大学大学院農学研究院農業資源経済学部門食料流通学研究分野
Laboratory of Food Marketing and Distribution, Department of Agricultural and Resource Economics, School of Agriculture, Kyushu University
九州大学大学院農学研究院農業資源経済学部門食料流通学研究分野
Laboratory of Food Marketing and Distribution, Department of Agricultural and Resource Economics, School of Agriculture, Kyushu University
九州大学大学院農学研究院農業資源経済学部門食料流通学研究分野
Laboratory of Food Marketing and Distribution, Department of Agricultural and Resource Economics, School of Agriculture, Kyushu University
This research empirically studies middle-income consumers’ demand in Hong Kong for Japanese tomatoes shipped by sea. It aims to examine possibilities for Japanese tomatoes to be able to expand quantity demanded and compete with products from other countries when they are shipped by sea instead of air. It explores local dietary habits, recognisability, and evaluation for Japanese agricultural products using a survey conducted for middle-income consumers in Hong Kong, and predicts change in quantity demanded considering not only depreciation but also the possibility of quality degradation caused by maritime transport. As a result, it turned out that expansion in Japanese tomatoes’ quantity demanded would be difficult even if the transportation cost decreased. Therefore, to complement the expansion of tomato exports, promotion that gives consumers an opportunity to try raw vegetables can be effective.
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